Tecovas Integrated Campaign
Tecovas was born out of a love for cowboy boots. Texan, Paul Hedrick felt that there was a gap in the Western boot market after his own experience in buying cowboy boots. Where were the high quality, affordable cowboy boots? He couldn’t find them, so he decided to take matters into his own hands, and Tecovas was born.
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Through the creation of a well thought out strategy, which includes brand awareness, positioning, and community engagement, Tecovas looks to solidify their presence in the world of fashion, cultivating growth in new markets and standing by their heritage made pieces.
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To evaluate the current level of brand awareness of Tecovas within the American fashion community and identify key opportunities to enhance the brand’s positioning and influence in the broader fashion industry.
Modern Americana
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